GTDC - Beyond Distribution: How Data Drives Industry Innovation

In this episode, IDC executives Eric Prothero and Steve White join host Frank Vitagliano for an insightful conversation on the value of data collection in the IT industry. The tenured professionals discuss the ways technology vendors and other companies can leverage market intelligence and analysis to improve their distribution relationships, pricing tactics, and competitive strategies. Learn about all the details (and more) in this installment of Beyond Distribution with GTDC. Visit GTDC.org or idc.com and GTDC.org for more information.